Share a Coke Campaign

Share a Coke was a marketing campaign Coca-Cola launched in 2013 and 2014 after the company finally found a viral campaign that'd increase mass consumption. It consisted of replacing their iconic logo with either a common word or names.

Instead of appealing to the masses, they appealed to individuals. The message was simple, to share a coke with whomever's name was on the front. That, or either try and get your name.

I think it was quite successful, as proved by the statistics which show that more than 150 million personalised bottles were sold in 2014.  One of the reasons why the campaign was successful were the light-hearted TV advertisings for the summer which, along with the website where cans could be personalized, with now even more names were available, meant more people would be likely to want to find theirs or another's. The users could also share their images on social media with #Shareacoke in platforms like Twitter and Facebook, encouraging more people to do the same, in this way the platform also benefitted from the "global trend of self-expression and sharing" as marketing director Lucie Austin claims.