Advertising Questions

Five slogans for products recently advertised 

Kit Kat- Have a Break, Have a Kit Kat
Skittles- Taste the Rainbow
Maybelline- Maybe she's born with it, maybe it's Maybelline
Max Factor- The Makeup of Makeup Artists
Nike- Just Do It

Which advertisers have used shock tactics recently and why are they shocking?

WWF- #Fightforyourworld. The advert features various images and videos linked to the dangers of climate change e.g. establishing shot of presumably a trash 'island', a fish dying, a polar bear attempting to not fall of a thin sheet of ice, etc. It's also accompanied by voiceover and emotional music which attempts to make the viewer feel guilty for examples that contribute to climate change e.g. "are you for the world or against it?" "the way we live"  + someone fuelling their vehicle, another one drinking from a straw.

Find an advert where you can justify Maslow's hierarchy of needs in play

Coco Mademoiselle by Chanel- it plays on the need of love by society, by suggesting that if the perfume is used the buyer will be attractive and gain male attention, just like the protagonist.

Write down stereotypes found in advertising, try to link them to actual campaigns

Perfume adverts- usually just a girl chasing a guy or vice-versa, while both always look attractive, developing the idea of looks before personality
Echo by Alexa- somewhat sexist as it implies fathers can't properly take care of a baby without the help of the mother, e.g. the mom keeps setting reminders like of the baby's 'play-date'
Toy adverts- e.g. dolls for girls and cars for boys

Find an example of intertextuality in a radio commercial

Find as many different uses for music in adverts as you can

Entertainment (e.g. just as fun upbeat background music) 

For memorability, to help us visualise and hear the advert in our minds

To lyrically convey what the audience is supposed to feel e.g. emotion

Give an example of an elite person in a current advertising campaign

Usain Bolt for Virgin Media. It is effective as he's a well-known sprinter who is an Olympic Games champion, therefore he's the perfect brand ambassador to convey the benefits of the company and its super broadband speeds and entertainment offering.

Find examples of "reward and punishment" persuasion in current adverts

Anti-ageing creams' ads make you think you need the product to have good skin