COURSEWORK: Statement of Aims

For my project, I will be focusing on music marketing for the pop-rock artist B.M. Bloomfield, with the established record label Interscope Records.

When shooting the music video, I will be including a wide range of locations to capture the wanderlust aspect of the product. It will satisfy the 30-49 mainstream audience as travel is popular among this demographic. Additionally, the general conventions of fast-pacing in pop-rock music videos will be enhanced. Certain shots will visually interpret the lyrics literally, to convey the artist's care-free attitude. However, I will also include symbolism such as a key to highlight the rise of “latchkey children” in the demographic’s childhood years. There will be a range of close-up shots to show the artist's vulnerability, as well as mid-shots and wide shots for other purposes. These will help outline the narrative of an unbalanced relationship (in line with the original artist, Jade Bird, whose songs often include themes of disillusionment, divorce, cheating...), linked to divorce rates increasing in the 1960s before peaking in 1980. Also, the performance shots will aid to establish her identity as a live artist, an important aspect in pop-rock artists as the performance ability is key. Besides, it will appeal to the audience due to the authenticity in instrumental ability found in genres like punk and alternative rock emerging in the 1980s/90s. Additionally, binary oppositions through lighting, camera movement and facial expressions will be utilised, to develop the artist's persona. Furthermore, the opening's graphics will inform the audience of the artist and song due to the necessity of standing out as she’s signed to an established record label.

The magazine I will be making is called 'Tempo', an Italian music term for sophistication and to determine the fact it is a music magazine; given the 30-49 audience, it'll match their expectations of maturity. The strapline will be connected to the title and help explain it further: "Establishing the tempo of today's music since 1980". The masthead will be in pastel tones, not too bright or dark in order to set up a minimal theme, with a colour palette of browns and corals for neutralness. The cover lines on the magazine will continue the minimal theme with a main focus on the artist, and sections like "music around the world" to appeal to the adventurous nature of the demographic. The magazine will cost £6.99, a fair price given the target audience are adults and the product will be an established quality magazine. The main image will be a close-up shot of the artist; however, she will have her eyes closed to appear mysterious, increasing the audience's interest.

I will also be producing a double page article for my artist: "Side effects of the industry", the same title featured in the main cover line. It will consist of an introduction focused on her social and artistically aware side, as well as the fact that she likes travelling. In general, the initial questions will be about her new single and meaning behind it, and throughout the next column focus will shift to her as a person, with one of the answers, along the lines of “I’m here for the music” as a pull quote.