Radio Industry

1. LNWH is no longer broadcast by the BBC but it's still available online. Summarise the differences between broadcasting and podcasting for the audience and how it may affect the content and structure of a programme.

• Podcasts are digital audio files that can be downloaded on your device to be listened to anytime. Broadcasts are transmissions via terrestrial audio (AM/ FM) and/ or online
• Broadcasting covers various topics via talk shows, covering events e.g. festivals, interviews, music... In contrast, podcasts are usually utilised for news updates, features or interviews
• Broadcasting brings the opportunity for live interaction (typically controlled from a studio by a no. of DJs), but podcasting is also interactive in the sense that the listener is able to choose what they will listen to.  
• The audience of broadcasts is wider as it doesn't create a specific niche audience like podcasts do (due to the programmes being tailored to a specific audience)

The content and structure of programmes would be affected due to the live aspect of broadcasts (opportunity for interaction with the audience, hence they can have a say in the music being played, engage in talks through social media...)

2. Define and give an example of a commercial and a public service radio broadcaster, explaining the key differences.


3. Explain the identity and purpose of the BBC based on its origins, history  and how it is funded
BBC (British Broadcasting Company) was founded in 1922 and John Reith was appointed General Manager. It originally was a private company and became a public service corporation. 
1927: established by Royal Charter as the BBC, defining objectives, powers and obligations (Reithian directive to "inform, educate and entertain") 
The 1930s brought TV and the BBC was the first broadcaster to begin a regularly scheduled TV service in 1936. The company continued its radio service.
1946- Woman's Hour (1947 managers worried about the topic of menopause being discussed so after the 60s topics like 'keeping house' and childcare were featured less)
Muffin the Mule- first children's programme in new studies at Lime Grove
1948- news + first televised Olympic Games 
1950- The Archers- longest-running soap opera and 1958- Blue Peter second TV debut
1960s- Radio 1 goes live, youth market

4. How does the BBC broadcast or provide content nationally, locally and globally? 
(give examples)
BBC was the first broadcaster to attempt a programme that involved satellite broadcasts (end of 60s)
BBC World Service- globally
BBC Arabic and Persian Television (news and youth and current affairs respectively)


5. Content  and style of BBC Radio 4    
Based on the types of programmes available, the branding of the station, the choice of presenters and listening to the content, explain the general content, identity and audience of Radio 4 give some examples of speech-based radio programmes from the station.